Client
CME Tools
Overview
CME is a metalworking distributor with over 30 years in the industry. They approached me to refresh their brand identity in a way that honored their history while positioning them as a modern, precision-driven company.
Client
CME Tools
Service
Visual Identity / Brand Guidelines / Packaging / Corporate Collateral
The Challenge
The existing identity no longer reflected CME’s reputation for innovation and craftsmanship. The new system needed to feel bold and industrial yet approachable, and it had to scale seamlessly across corporate documents, signage, and packaging applications like box tape and bubble wrap.
The Solution
We developed a visual identity inspired by one of CME’s best-selling precision tools, blending modern geometry with industrial clarity. The rebrand included a full logo suite, typography system, and color palette, all detailed in comprehensive brand guidelines. The system was applied across stationery, presentations, signage, and packaging to ensure consistency at every touchpoint.
The Result
A cohesive, modernized brand identity that communicates CME’s legacy and expertise while elevating their presence across both digital and physical channels. The rebrand strengthened their positioning in a competitive B2B market and provided a scalable foundation for future growth.
