Client
Found Coffee
Overview
Found Coffee is a mobile café designed to bring specialty coffee to festivals and city streets. The brand needed a visual identity that was bold, approachable, and adaptable to multiple touchpoints, from packaging to the truck itself.
Client
Found Coffee
Service
Visual Identity / Packaging / Brand Collateral
The Challenge
The client wanted a brand that would stand out in crowded, high-energy spaces like festivals while still feeling approachable and inviting for everyday coffee drinkers. The identity also had to translate seamlessly across packaging, signage, merchandise, and vehicle graphics.
The Solution
We created a modern, energetic visual identity with a clean wordmark, playful accents, and a warm color palette to reflect the vibrancy of outdoor events. The system was applied across packaging, collateral, and truck design to ensure consistency in every environment.
The Result
A cohesive brand identity and packaging system for a mobile coffee truck that connects with audiences in both urban and festival settings, reinforcing the brand’s mission to make specialty coffee accessible and memorable.
