Client
Aura Wave
Overview
Aura Wave is a skincare brand designed to capture the essence of quiet luxury — minimal, refined, and aspirational. The goal was to create an identity that embodies softness and modernity, while projecting the understated confidence of a high-end lifestyle brand.
Client
Aura Wave
Service
Visual Identity / Packaging
The Challenge
In a market saturated with brands that lean either overly clinical or overly decorative, Aura Wave needed a design system that balanced elegance and approachability. The challenge was to communicate premium quality through restraint — achieving distinction without noise, and sophistication without excess.
The Solution
I developed a visual identity rooted in the principles of quiet luxury: clean editorial typography, a muted yet expansive color palette, and a calm, spacious layout system. The packaging was designed to translate seamlessly across jars, bottles, and boxes, maintaining consistency through typographic hierarchy and subtle brand accents. Every element was pared back to its essentials, allowing the brand’s confidence to shine through in its simplicity.
The Result
A cohesive skincare identity that positions Aura Wave as a modern luxury brand defined by quiet confidence. Minimal and timeless, the system communicates quality and elegance in a way that resonates with today’s design-conscious consumer — an elevated brand presence that feels both aspirational and approachable.
