Client
CIAW
Overview
CIAW is a leading organization that supports the development and adoption of new technologies and practices to improve animal welfare. They needed a brand identity that offered clear recognition while communicating both professionalism and innovation.
Client
CIAW
Service
Visual Identity / Social Media / Brand Guidelines
The Challenge
The organization wanted a brand that was modern, trustworthy, and distinct. The identity needed to reflect their role at the intersection of technology and animal welfare — balancing credibility and professionalism with approachability and warmth.
The Solution
We designed a logo featuring an egg — symbolizing the beginning of all animal life — with a gear at its center to represent innovation and collaboration. The primary color palette of blue and orange reinforces this message: blue conveys trust, dependability, and credibility in the technology space, while orange adds energy, warmth, and friendliness. To support consistent application, we developed brand guidelines and social media templates tailored for the organization’s outreach.
The Result
The new identity strikes the right balance of professionalism and innovation, positioning CIAW as a credible leader in tech-driven animal welfare. With clear recognition and flexible applications across digital and print, the brand system strengthens their visibility and provides a strong foundation for future growth.
