Client
Juniper Plants
Overview
Juniper Plants is a cheerful, community-minded plant shop that celebrates the simple joy of greenery. The brand needed to capture the fun, creative side of plant care, welcoming everyone from first-time plant parents to longtime collectors.
Client
Juniper Plants
Service
Visual Identity / Packaging Design
The Challenge
The goal was to build a brand that stood out in a sea of minimal, earthy plant stores. Juniper wanted something with personality, something bright, inviting, and full of energy while still feeling trustworthy and cohesive across packaging, signage, and store materials.We created elegant packaging for HydraLips' lip balm, featuring soft colors and floral illustrations, enhancing shelf appeal and reflecting the brand's quality. Our digital strategy included a website overhaul and social media redesign, maintaining a cohesive brand image. Comprehensive guidelines were established for consistent branding across all platforms.
The Solution
We designed a lively visual identity that combines playful shapes, hand-drawn patterns, and a warm color palette inspired by sunlit leaves and fresh soil. The circular monogram adds structure, while the mix of teal and orange tones keeps things bold and friendly. Every detail, from care tags to aprons, was created to feel fun, approachable, and full of heart.
The Result
The final identity brings Juniper’s upbeat personality to life, making the brand instantly recognizable and easy to love. It turns every interaction, whether online or in-store, into a joyful reminder to stay rooted and grow with love.
