Client
Riva Waldman Nutrition
Overview
Riva Waldman is a passionate holistic nutritionist dedicated to helping clients build healthier, more balanced lives. She wanted her brand to reflect her warmth, expertise, and genuine love for what she does, something that felt both professional and personal.
Client
Riva Waldman Nutrition
Service
Brand Identity / Stationery / Website Design
The Challenge
The goal was to create a visual identity that captured Riva’s heart-led approach while feeling earthy and feminine. The brand needed to embody her grounded, holistic values while maintaining a sense of lightness, care, and approachability.
The Solution
I designed a heart-shaped kale leaf to symbolize both Riva’s deep connection to nutrition and her compassion for her clients. The earthy, grounded color palette reinforces her focus on natural health, while the addition of soft pink brings balance and femininity. Clean typography and organic shapes tie everything together, creating a brand that feels fresh, nurturing, and authentic.
The Result
The final identity perfectly mirrors Riva’s holistic philosophy: natural, genuine, and full of heart. The cohesive system extends beautifully across print, packaging, and digital touchpoints, giving her brand a confident presence that inspires trust and connection.
