Client
The Chewish Bakery
Overview
The Chewish Bakery is a community-focused bake shop known for its handmade bagels, challah, and Jewish comfort classics. The brand needed to feel nostalgic yet fresh, honoring tradition while bringing a modern warmth that resonates with both older and younger generations who share the same food memories.
Client
The Chewish Bakery
Service
Brand Identity / Packaging / Signage Design
The Challenge
The goal was to create an identity that balanced playful charm with everyday familiarity. The Chewish Bakery wanted to connect with both older generations who value tradition and younger ones who grew up with these same foods, but crave a more modern, design-forward expression. The brand needed to honor heritage while feeling fresh, relevant, and full of warmth.
The Solution
We developed a visual identity that combines hand-drawn warmth with bold typography and cozy colors. Every element from the logo and storefront signage to packaging stickers and takeaway bags, was designed to evoke that comforting, fresh-from-the-oven feeling. The look and tone strike a balance between modern design and the authenticity of homemade craft.
The Result
The final brand captures everything The Chewish Bakery stands for: community, craft, and comfort. The cohesive system works beautifully across print, packaging, and interior applications, creating a bakery experience that feels timeless, welcoming, and loved across generations.
